First Name: Last Name: Street Address:
City: State

Zip:
Email Address: Phone: Cell Phone

Gender: Household Income: Marital Status:
Number of kids Kid(s) - Ages Kid(s) - Gender Education
Occupation Estimated Value of Home: Do you own a Home, Townhouse, Condo or Apartment?
How long have you lived in
your present home?		 When was the last time you purchased products to
“enhance” or improve your home?
Please tell us which of the home improvement/enhancements you are involved in:
Gardening Linens Flooring Kitchen Remodeling
Window Treatment Bathroom Remodeling Light Fixtures Lawn Maintenance
Major Appliances Paint/Wall Treatments Small Appliances Plumbing
Furniture Dinnerware/Flatware Patio Home Accent Pieces
               
What on average did you spend per project/purchase?
Select those that apply
I do all home improvements myself
I have worked with a contractor for some projects
I have worked with an interior decorator or some projects


Which of the following have you made purchases from in the last 6 months?
Home Depot Ace Hardware K-Mart Linens & Things
Lowe's Tru- Value Hardware Victoria’s Secret Pier 1
Pottery barn Specialty Retail William Sonoma    
Crate & Barrel Wal-Mart Bed Bath & Beyond    
               
Please indicate if you own or rent any of the below
Retail Catalog On-Line
What kind of home improvement handyman/woman are you?
Small Projects Big Projects Complete Remodeler
How do you rate your ability to do the following tasks?
Light Fixtures: Comfortable Cautious Call an Expert
Drywall: Comfortable Cautious Call an Expert
Painting Outdoor: Comfortable Cautious Call an Expert
Painting Indoor: Comfortable Cautious Call an Expert
Plumbing: Comfortable Cautious Call an Expert
Framing: Comfortable Cautious Call an Expert
Windows: Comfortable Cautious Call an Expert
Carpet/Flooring: Comfortable Cautious Call an Expert
Appliances: Comfortable Cautious Call an Expert
Landscaping: Comfortable Cautious Call an Expert
Electronics: Comfortable Cautious Call an Expert
How many projects do you do a year?
Do you look forward to your weekends so you can work on your projects?
Yes No I just want to complete them so I can rest
What determines your decision to do it yourself?
Price project level of difficulty
How old is your home?
How long have you lived in your current home?
What is your loan amount on your home?
What kind of mortgage do you have?
Fixed ARM None If arm then, When is your ARM going to expire?
When making the decision to start a home improvement project,
do you consider what the project will add to your resale value of your home?
Yes No On a case by case basis


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